National Center for Learning Disabilities
Annual Reports
Branding & Key Messages
“I have to credit the wonderful branding work from the Taproot foundation for this [grant]…. It’s so inspiring and persuasive, I’m sure it’s 90% of why they chose us.”
—Jeffrey Beane, MD, Curry Senior Center Board Member
“I worked with Annie on a Taproot Foundation ‘Brand Strategy and Key Messages’ project and found her to be a consummate professional through and through. She was great at taking our team and client’s ‘crazy chaos of ideas,’ structuring them, adding additional relevant powerful messages, and ensuring we ended up with a coherent and consistent deliverable.
Annie was very open to feedback and with each edit, the messages got better and better. Our client and their board of directors readily accepted the final product and began incorporating it into collateral immediately. I highly recommend Annie for the quality of her work and for being a positive force on our team.”
—Jenn Bonilla, Senior Director, Market Strategy and Portfolio Planning, Genomic Health
“I just wanted to tell you…how appreciative we all are of the work you’ve done on our behalf…. We were really thrilled with all the variations on the key messages and impressed by your talent in saying it all so beautifully! We all hope that, if we get the next grant, you’ll continue to be a part of the team working with us.”
—Erica Kisch, LCSW, Executive Director, Compass Community Services
“Annie was part of a volunteer team that developed a messaging strategy and related content for ORAM, which is a young organization with an international presence in a niche field: focusing exclusively on refugees fleeing sexual and gender-based violence worldwide.
Annie brought an unusually keen sense of understanding to the process and successfully assimilated the perceptions of diverse stakeholders to deliver simple but incredibly powerful and sharply honed messaging. The language crafted by Annie captured key nuances and conveyed them succinctly. The product was a comprehensive offering of step-by-step layered messages – from the shorter framework needed to deliver an elevator pitch to the longer framework essential for a lengthier discussion. As a Board member, I felt very empowered with such strong messaging at our disposal.”
—Vandana Pant, Director of Strategic Relationships, David Druker Center for Health Systems Innovation, Palo Alto Medical Foundation
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